{"id":97,"date":"2023-12-01T17:44:00","date_gmt":"2023-12-01T16:44:00","guid":{"rendered":"http:\/\/mobimetrie.fr\/?p=97"},"modified":"2024-06-11T11:24:30","modified_gmt":"2024-06-11T09:24:30","slug":"mobimetrie-enrichit-sa-nouvelle-mesure-daudience-grace-a-des-donnees-tierces","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2023\/12\/01\/mobimetrie-enrichit-sa-nouvelle-mesure-daudience-grace-a-des-donnees-tierces\/","title":{"rendered":"Mobim\u00e9trie enrichit sa nouvelle mesure d\u2019audience gr\u00e2ce \u00e0 des donn\u00e9es tierces"},"content":{"rendered":"\n<p>La multiplication des centres villes pi\u00e9tonniers, la diversification des offres de transport et le d\u00e9veloppement du t\u00e9l\u00e9travail ont modifi\u00e9 r\u00e9cemment de nombreux comportements de mobilit\u00e9 dans les grandes agglom\u00e9rations.<\/p>\n\n\n\n<p>Mobim\u00e9trie, l\u2019\u00e9tude d\u2019audience de la communication ext\u00e9rieure en France, a d\u00e9velopp\u00e9 avec <strong>Ipsos <\/strong>une m\u00e9thodologie dont l\u2019objectif est de mesurer l\u2019\u00e9volution de toutes les composantes de la mobilit\u00e9 : volume et r\u00e9partition du trafic, effet de la saisonnalit\u00e9 sur les d\u00e9placements, \u00e9volution des vitesses de d\u00e9placements selon les modes, comportements de mobilit\u00e9 selon le profil de chaque individu.<\/p>\n\n\n\n<p>En compl\u00e9ment des 17 238 pan\u00e9listes dont les comportements de mobilit\u00e9 individuelle sur 7 jours ont \u00e9t\u00e9 recueillis via un \u00ab meter \u00bb (un boitier dot\u00e9 de multiples capteurs GPS, acc\u00e9l\u00e9rom\u00e8tre, gyroscope, magn\u00e9tom\u00e8tre, barom\u00e8tre, thermom\u00e8tre, wi-fi, et bluetooth), la nouvelle mesure mobilise aussi de nombreuses sources de donn\u00e9es disponibles en <strong>Open data<\/strong> (Insee, donn\u00e9es de trafic dans certaines agglom\u00e9rations\u2026) et aupr\u00e8s de prestataires priv\u00e9s identifi\u00e9s pour leur capacit\u00e9 \u00e0 couvrir des p\u00e9rim\u00e8tres sp\u00e9cifiques.<\/p>\n\n\n\n<p>Les volumes de trafic automobile sont ainsi cal\u00e9s sur 150 000 points de comptages <strong>PTV Group<\/strong> tandis que le trafic des pi\u00e9tons est estim\u00e9 sur la base de l\u2019expertise de <strong>My traffic<\/strong>. Les d\u00e9placements entre agglom\u00e9rations seront mod\u00e9lis\u00e9s sur la base de la donn\u00e9e <strong>Orange Flux vision<\/strong>.<\/p>\n\n\n\n<p>Au-del\u00e0 du haut niveau de pr\u00e9cision apport\u00e9 par ces sources dans les travaux de mod\u00e9lisation de la mobilit\u00e9, la mise \u00e0 jour rapide de celles-ci permettra \u00e0 terme \u00e0 Mobim\u00e9trie des actualisations tr\u00e8s fr\u00e9quentes et rapides de l\u2019audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La multiplication des centres villes pi\u00e9tonniers, la diversification des offres de transport et le d\u00e9veloppement &hellip; <\/p>\n","protected":false},"author":1,"featured_media":99,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innover","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":2,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":509,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/97\/revisions\/509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media\/99"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}