{"id":867,"date":"2025-04-29T14:51:00","date_gmt":"2025-04-29T12:51:00","guid":{"rendered":"https:\/\/wimobi.fr\/?p=867"},"modified":"2026-06-10T15:25:32","modified_gmt":"2026-06-10T13:25:32","slug":"alexandre-scher-est-nomme-directeur-general-de-mobimetrie","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2025\/04\/29\/alexandre-scher-est-nomme-directeur-general-de-mobimetrie\/","title":{"rendered":"Alexandre Scher est nomm\u00e9 Directeur G\u00e9n\u00e9ral de Mobim\u00e9trie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans le cadre de ses fonctions, Alexandre Scher sera notamment en charge du d\u00e9ploiement des orientations strat\u00e9giques d\u00e9finies par les actionnaires (Cityz Media, CRTM, Giraudy et JCDecaux) qui visent \u00e0 poursuivre la mise en \u0153uvre des innovations li\u00e9es \u00e0 la nouvelle m\u00e9thode de mesure d\u2019audience OOH (Out-of-Home) et DOOH (Digital Out-of-Home) d\u00e9velopp\u00e9e avec Ipsos ainsi qu\u2019\u00e0 d\u00e9velopper l\u2019activit\u00e9 de Mobim\u00e9trie sur de nouveaux domaines comme la mesure d\u2019impressions en pDOOH (Programmatic DOOH) ou encore l\u2019int\u00e9gration de mesure d\u2019audience des univers indoor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fondateur de l\u2019entreprise de conseil Good Morning Medias, Alexandre Scher pourra s\u2019appuyer sur son exp\u00e9rience pluri-m\u00e9dias (publicit\u00e9 ext\u00e9rieure, presse et digital) ainsi que sur sa vision strat\u00e9gique distill\u00e9e aupr\u00e8s d\u2019acteurs majeurs du secteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rappelons que Mobim\u00e9trie permet aux annonceurs et \u00e0 leurs conseils de calculer les performances de leurs campagnes Publicit\u00e9 Ext\u00e9rieure du &#8220;grand format&#8221; \u00e0 l\u2019affichage vitrine en passant par le mobilier urbain, les abris-voyageurs, les bus, les kiosques et les parkings des centres commerciaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de ses fonctions, Alexandre Scher sera notamment en charge du d\u00e9ploiement des &hellip; <\/p>\n","protected":false},"author":1,"featured_media":881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-mobimetrie","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=867"}],"version-history":[{"count":2,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/867\/revisions"}],"predecessor-version":[{"id":869,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/867\/revisions\/869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media\/881"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}