{"id":743,"date":"2026-06-10T14:35:06","date_gmt":"2026-06-10T12:35:06","guid":{"rendered":"https:\/\/wimobi.fr\/?p=743"},"modified":"2026-06-10T17:39:09","modified_gmt":"2026-06-10T15:39:09","slug":"mobimetrie-lance-mobi-future-plateforme-dechange-ooh-dooh","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2026\/06\/10\/mobimetrie-lance-mobi-future-plateforme-dechange-ooh-dooh\/","title":{"rendered":"Mobim\u00e9trie lance Mobi+, future plateforme d&#8217;\u00e9change OOH \/ DOOH"},"content":{"rendered":"\n<div class=\"wp-block-columns has-custom-css has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-2de18fea\" style=\"background-color:#316099\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d43ccab7b2db26d6e02fefc08374d389 wp-block-paragraph\">Mobim\u00e9trie engage une nouvelle \u00e9tape de modernisation du march\u00e9 de la Communication Ext\u00e9rieure avec le lancement d&#8217;un appel d&#8217;offres pour concevoir une plateforme d\u00e9di\u00e9e aux \u00e9changes entre agences m\u00e9dia et r\u00e9gies.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-nowrap is-layout-flex wp-container-core-buttons-is-layout-d192e953 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"#DossierConsultation\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;color:#316099\">Acc\u00e9der au dossier de consultation<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"#Insciption\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;color:#316099;background-color:#93e53f\">S&#8217;inscrire comme candidat<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-white-color has-text-color has-link-color has-small-font-size wp-elements-fec0d69a794efc2dd3f11245aebab669 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-6b38c376\" style=\"flex-basis:30%\">\n<h4 class=\"wp-block-heading has-medium-font-size\">Objectif de la plateforme<\/h4>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li>Fluidifier les \u00e9changes agences \/ r\u00e9gies<\/li>\n\n\n\n<li>Standardiser le workflow d&#8217;achat OOH \/ DOOH<\/li>\n\n\n\n<li>Faciliter les tests de plans et recommandations m\u00e9dia<\/li>\n\n\n\n<li>Pr\u00e9parer une meilleure interop\u00e9rabilit\u00e9 du march\u00e9<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une plateforme pour simplifier les op\u00e9rations du brief \u00e0 l&#8217;ordre d&#8217;insertion<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobi+ a vocation \u00e0 couvrir les principales \u00e9tapes du workflow d&#8217;achat d&#8217;espace OOH \/ DOOH : expression du besoin, construction de plans, \u00e9changes avec les r\u00e9gies, tests de plans, validation et pr\u00e9paration des ordres d&#8217;insertion.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-custom-css has-background is-layout-flow wp-block-column-is-layout-flow wp-custom-css-c532ae4b\" style=\"background-color:#316099\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-b78abc6d699f8db38e77243337b0a2b9\"><strong>Moderniser les \u00e9changes<\/strong><\/h5>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-28bde85b39335ffd5604460b978cb59b wp-block-paragraph\" style=\"font-size:16px\">R\u00e9duire la fragmentation des processus et faciliter la collaboration entre les diff\u00e9rents acteurs du march\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-background is-layout-flow wp-block-column-is-layout-flow wp-custom-css-3c4a6742\" style=\"background-color:#316099\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-4f73c7cd726cbfa652010fc9e620db6a\"><strong>S&#8217;appuyer sur la mesure<\/strong><\/h5>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b72f6f0f9c57c6d22edf8c71a23dc6eb wp-block-paragraph\" style=\"font-size:16px\">Valoriser les donn\u00e9es et indicateurs issus de Mobim\u00e9trie afin de renforcer la recommandation m\u00e9dia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-background is-layout-flow wp-block-column-is-layout-flow wp-custom-css-1275296f\" style=\"background-color:#316099\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-4097e26d8b832cc72bfb80dda52480c7\"><strong>D\u00e9velopper l&#8217;interop\u00e9rabilit<\/strong>\u00e9<\/h5>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-12e966f6d933c2b992637c34c34e8f26 wp-block-paragraph\" style=\"font-size:16px\">Cr\u00e9er les conditions d&#8217;un \u00e9change plus fluide, plus fiable et plus tra\u00e7able entre agences, r\u00e9gies et outils march\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Calendrier indicatif de l&#8217;appel d&#8217;offres<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les dates ci-dessous pourront \u00eatre pr\u00e9cis\u00e9es dans le dossier de consultation et dans les communications adress\u00e9es aux candidats inscrits.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-custom-css is-layout-flow wp-block-column-is-layout-flow wp-custom-css-09875e0e\">\n<p class=\"wp-block-paragraph\">05 juin 2026<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Lancement de l&#8217;appel d&#8217;offres<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Publication du communiqu\u00e9 et ouverture de l&#8217;espace candidat.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css is-layout-flow wp-block-column-is-layout-flow wp-custom-css-0d9cdc6f\">\n<p class=\"wp-block-paragraph\">Juin 2026<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>P\u00e9riode de questions -r\u00e9ponses<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Centralisation des questions et publication d&#8217;une FAQ partag\u00e9e.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css is-layout-flow wp-block-column-is-layout-flow wp-custom-css-2c6acc47\">\n<p class=\"wp-block-paragraph\">Juin 2026<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Remise des r\u00e9ponses<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9p\u00f4t des dossiers candidats selon les modalit\u00e9s du RFP.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css is-layout-flow wp-block-column-is-layout-flow wp-custom-css-d69db1e2\">\n<p class=\"wp-block-paragraph\">Et\u00e9 2026<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>S\u00e9lection et cadrage<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Analyse des offres, soutenances et pr\u00e9paration de la phase projet.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" id=\"DossierConsultation\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-custom-css has-white-color has-text-color has-background has-link-color wp-elements-8630a008b6136360fdcb982334a79878 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-custom-css-1b701124\" style=\"background-color:#316099\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-29a534e0fb5bb254174bcef42791b1f9\">Dossier de consultation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le dossier RFP pr\u00e9sente le contexte, les objectifs, le p\u00e9rim\u00e8tre fonctionnel attendu, les modalit\u00e9s de r\u00e9ponse, le calendrier, les crit\u00e8res d&#8217;\u00e9valuation et les annexes utiles aux candidats.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2026\/06\/RFP_Mobiplus_V1_9_pour_diff.pdf\" style=\"color:#316099\">T\u00e9l\u00e9charger le RFP<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\">T\u00e9l\u00e9charger la FAQ<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-css has-black-color has-white-background-color has-text-color has-background has-link-color has-small-font-size wp-elements-d74f70b743ab429ff0456f063293e0c7 is-layout-flow wp-block-column-is-layout-flow wp-custom-css-5404d8fd\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading has-medium-font-size\">Documents disponibles<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2026\/06\/CP-AO-Mobiplus.pdf\" data-type=\"attachment\" data-id=\"886\" target=\"_blank\" rel=\"noreferrer noopener\">Communiqu\u00e9 de presse<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2026\/06\/RFP_Mobiplus_V1_9_pour_diff.pdf\" data-type=\"link\" data-id=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2026\/06\/RFP_Mobiplus_V1_9_pour_diff.pdf\">RFP Mobi+<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Annexes fonctionnelles (\u00e0 venir)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calendrier de consultation (\u00e0 venir)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FAQ candidats (\u00e0 venir)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" id=\"Insciption\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Inscription candidat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;inscription permet \u00e0 Mobim\u00e9trie d&#8217;informer les candidats des \u00e9ventuelles mises \u00e0 jour du dossier, des r\u00e9ponses aux questions et des pr\u00e9cisions relatives \u00e0 l&#8217;appel d&#8217;offres.<\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-77802593-0001-46a2-8625-d14f93cbf460\" id=\"wpforms-247\"><form id=\"wpforms-form-247\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"247\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/posts\/743\" data-token=\"2a4598e2e6ecae8896226ca1e2a4c78e\" data-token-time=\"1781120920\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-247-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-247-field_0\">Nom et pr\u00e9nom <span class=\"wpforms-required-label\">*<\/span><\/label><div class=\"wpforms-field-row wpforms-field-medium\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-247-field_0\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][0][first]\" placeholder=\"Nom\" required><label for=\"wpforms-247-field_0\" class=\"wpforms-field-sublabel after wpforms-sublabel-hide\">First<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-247-field_0-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][0][last]\" placeholder=\"Pr\u00e9nom\" required><label for=\"wpforms-247-field_0-last\" class=\"wpforms-field-sublabel after wpforms-sublabel-hide\">Last<\/label><\/div><\/div><\/div><div id=\"wpforms-247-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-247-field_1\">E-mail profesionnel <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-247-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" required><div class=\"wpforms-field-description\">Votre adresse mail<\/div><\/div><div id=\"wpforms-247-field_7-container\" class=\"wpforms-field wpforms-field-select wpforms-field-select-style-classic\" data-field-id=\"7\"><label class=\"wpforms-field-label\" for=\"wpforms-247-field_7\">Type d&#039;acteur<\/label><select id=\"wpforms-247-field_7\" class=\"wpforms-field-medium\" name=\"wpforms[fields][7]\"><option value=\"Editeur logiciel\"  class=\"choice-1 depth-1\"  >Editeur logiciel<\/option><option value=\"ESN \/ int\u00e9grateur\"  class=\"choice-2 depth-1\"  >ESN \/ int\u00e9grateur<\/option><option value=\"Cabinet conseil\"  class=\"choice-3 depth-1\"  >Cabinet conseil<\/option><option value=\"Consortium\"  class=\"choice-4 depth-1\"  >Consortium<\/option><option value=\"Autre\"  class=\"choice-5 depth-1\"  >Autre<\/option><\/select><\/div><div id=\"wpforms-247-field_5-container\" class=\"wpforms-field wpforms-field-number\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-247-field_5\">T\u00e9l\u00e9phone<\/label><input type=\"number\" id=\"wpforms-247-field_5\" class=\"wpforms-field-medium\" name=\"wpforms[fields][5]\" value=\"Exemple : 06 00 00 00 00\" placeholder=\"Exemple : 06 00 00 00 00\" step=\"any\" ><\/div><div id=\"wpforms-247-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-247-field_2\">Commentaire ou message<\/label><textarea id=\"wpforms-247-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" ><\/textarea><div class=\"wpforms-field-description\">Pr\u00e9sentez bri\u00e8vement votre int\u00e9r\u00eat pour le projet Mobi+<\/div><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"247\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/743\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-247\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"Envoyer l&#039;inscription\" aria-live=\"assertive\" value=\"wpforms-submit\">Envoyer l&#039;inscription<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wimobi.fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-custom-css wp-custom-css-62463089\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Contact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour toute question relative \u00e0 l&#8217;appel d&#8217;offres Mobi+, les candidats peuvent contacter l&#8217;\u00e9quipe projet.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Contact projet Mobi+<\/strong><br>Joly TOWANOU<br><a href=\"mailto:joly.towanou@mobimetrie.fr\">joly.towanou@mobimetrie.fr<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Mobim\u00e9trie<\/strong><br>24 quai Alphonse Le Gallo<br>92100 Boulogne-Billancourt<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobim\u00e9trie engage une nouvelle \u00e9tape de modernisation du march\u00e9 de la Communication Ext\u00e9rieure avec le &hellip; <\/p>\n","protected":false},"author":1,"featured_media":878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-mobimetrie","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":85,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/743\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/743\/revisions\/887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media\/878"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}