{"id":743,"date":"2026-06-10T14:35:06","date_gmt":"2026-06-10T12:35:06","guid":{"rendered":"https:\/\/wimobi.fr\/?p=743"},"modified":"2026-06-22T09:52:43","modified_gmt":"2026-06-22T07:52:43","slug":"mobimetrie-lance-mobi-future-plateforme-dechange-ooh-dooh","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2026\/06\/10\/mobimetrie-lance-mobi-future-plateforme-dechange-ooh-dooh\/","title":{"rendered":"Mobim\u00e9trie lance Mobi+, future plateforme d’\u00e9change OOH \/ DOOH"},"content":{"rendered":"\n

Une plateforme pour simplifier les op\u00e9rations du brief \u00e0 l’ordre d’insertion<\/strong><\/h3>\n\n\n\n

Mobi+ a vocation \u00e0 couvrir les principales \u00e9tapes du workflow d’achat d’espace OOH \/ DOOH : expression du besoin, construction de plans, \u00e9changes avec les r\u00e9gies, tests de plans, validation et pr\u00e9paration des ordres d’insertion.<\/p>\n\n\n\n

\n
\n
Moderniser les \u00e9changes<\/strong><\/h5>\n\n\n\n

R\u00e9duire la fragmentation des processus et faciliter la collaboration entre les diff\u00e9rents acteurs du march\u00e9.<\/p>\n<\/div>\n\n\n\n

\n
S’appuyer sur la mesure<\/strong><\/h5>\n\n\n\n

Valoriser les donn\u00e9es et indicateurs issus de Mobim\u00e9trie afin de renforcer la recommandation m\u00e9dia.<\/p>\n<\/div>\n\n\n\n

\n
D\u00e9velopper l’interop\u00e9rabilit<\/strong>\u00e9<\/h5>\n\n\n\n

Cr\u00e9er les conditions d’un \u00e9change plus fluide, plus fiable et plus tra\u00e7able entre agences, r\u00e9gies et outils march\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Calendrier indicatif de l’appel d’offres<\/h3>\n\n\n\n

Les dates ci-dessous pourront \u00eatre pr\u00e9cis\u00e9es dans le dossier de consultation et dans les communications adress\u00e9es aux candidats inscrits.<\/p>\n\n\n\n

\n
\n

10 juin 2026<\/p>\n\n\n\n

Lancement de l’appel d’offres<\/strong><\/h5>\n\n\n\n

Publication du communiqu\u00e9 et ouverture de l’espace candidat.<\/p>\n<\/div>\n\n\n\n

\n

Juin 2026<\/p>\n\n\n\n

P\u00e9riode de questions -r\u00e9ponses<\/strong><\/h5>\n\n\n\n

Centralisation des questions et publication d’une FAQ partag\u00e9e.<\/p>\n<\/div>\n\n\n\n

\n

Juin 2026<\/p>\n\n\n\n

Remise des r\u00e9ponses<\/strong><\/h5>\n\n\n\n

D\u00e9p\u00f4t des dossiers candidats selon les modalit\u00e9s du RFP.<\/p>\n<\/div>\n\n\n\n

\n

Et\u00e9 2026<\/p>\n\n\n\n

S\u00e9lection et cadrage<\/strong><\/h5>\n\n\n\n

Analyse des offres, soutenances et pr\u00e9paration de la phase projet.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Inscription candidat<\/h3>\n\n\n\n

P\u00e9riode d’inscription termin\u00e9e.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

Contact<\/h3>\n\n\n\n

Pour toute question relative \u00e0 l’appel d’offres Mobi+, les candidats peuvent contacter l’\u00e9quipe projet.<\/p>\n\n\n\n

\n
\n

Contact projet Mobi+<\/strong>
Joly TOWANOU
joly.towanou@mobimetrie.fr<\/a><\/p>\n<\/div>\n\n\n\n

\n

Mobim\u00e9trie<\/strong>
24 quai Alphonse Le Gallo
92100 Boulogne-Billancourt<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Une plateforme pour simplifier les op\u00e9rations du brief \u00e0 l’ordre d’insertion Mobi+ a vocation \u00e0 … <\/p>\n","protected":false},"author":1,"featured_media":878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-mobimetrie","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":90,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/743\/revisions"}],"predecessor-version":[{"id":900,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/743\/revisions\/900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media\/878"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}