{"id":642,"date":"2024-06-13T12:22:44","date_gmt":"2024-06-13T10:22:44","guid":{"rendered":"https:\/\/wimobi.fr\/?p=642"},"modified":"2024-06-13T13:08:13","modified_gmt":"2024-06-13T11:08:13","slug":"mobimetrie-etude-de-lannee-2024","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2024\/06\/13\/mobimetrie-etude-de-lannee-2024\/","title":{"rendered":"Mobim\u00e9trie \u00e9tude de l\u2019ann\u00e9e 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mobim\u00e9trie et Ipsos re\u00e7oivent\u00a0le troph\u00e9e\u00a0d\u2019or \u00ab\u00a0M\u00e9dia audience\u00a0\u00bb et Mobim\u00e9trie est d\u00e9sign\u00e9e \u00ab\u00a0\u00c9tude de l\u2019ann\u00e9e 2024\u00a0\u00bb pour la nouvelle mesure d\u2019audience de la communication ext\u00e9rieure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le jury de cet \u00e9v\u00e9nement, organis\u00e9 par The Media Leader, a \u00e9t\u00e9 convaincu par les sujets m\u00e9thodologiques, technologiques et surtout strat\u00e9giques de cette \u00e9tude d\u2019audience de nouvelle g\u00e9n\u00e9ration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec sa d\u00e9finition du contact encore plus fine, son audience spatialis\u00e9e et saisonnalis\u00e9e, la nouvelle \u00e9tude Mobim\u00e9trie repr\u00e9sente une avanc\u00e9e majeure dans l\u2019expertise du m\u00e9dia Communication Ext\u00e9rieure<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le palmar\u00e8s&nbsp;: <a href=\"https:\/\/the-media-leader.fr\/trophees-etudes-innovations-2023-dekuple-institut-de-lannee-et-ipsos-etude-de-lannee\/\">Troph\u00e9es Etudes &amp; Innovations 2024 : Dekuple, acteur insight de l\u2019ann\u00e9e et Ipsos, \u00e9tude de l\u2019ann\u00e9e &#8211; The Media Leader FR (the-media-leader.fr)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobim\u00e9trie et Ipsos re\u00e7oivent\u00a0le troph\u00e9e\u00a0d\u2019or \u00ab\u00a0M\u00e9dia audience\u00a0\u00bb et Mobim\u00e9trie est d\u00e9sign\u00e9e \u00ab\u00a0\u00c9tude de l\u2019ann\u00e9e 2024\u00a0\u00bb &hellip; <\/p>\n","protected":false},"author":1,"featured_media":643,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiquer","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":2,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":645,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/642\/revisions\/645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media\/643"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}