{"id":602,"date":"2024-02-26T15:34:05","date_gmt":"2024-02-26T14:34:05","guid":{"rendered":"https:\/\/wimobi.fr\/?p=602"},"modified":"2024-02-26T15:34:05","modified_gmt":"2024-02-26T14:34:05","slug":"le-marche-publicitaire-devrait-croitre-en-2024","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2024\/02\/26\/le-marche-publicitaire-devrait-croitre-en-2024\/","title":{"rendered":"Le march\u00e9 publicitaire devrait cro\u00eetre en 2024"},"content":{"rendered":"\n<p>Les diff\u00e9rentes agences ont publi\u00e9 leurs pr\u00e9visions du revenu publicitaire pour 2024\u2026 et si leurs chiffres divergent de mani\u00e8re consid\u00e9rable (de +9,7% pour Group M \u00e0 +3,5% pour Havas et dentsu), elles sont toutes d\u2019accord pour dire que 2024 devrait \u00eatre une ann\u00e9e de croissance du march\u00e9 publicitaire.<\/p>\n\n\n\n<p>Prenons les 2 extr\u00eames&nbsp;: Group M la plus optimiste (+9,7%) et Dentsu (+3,3%) et Havas plus prudents (+3 \u00e0 +3,5%).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"163\" src=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-6.png\" alt=\"\" class=\"wp-image-603\" srcset=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-6.png 619w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-6-300x79.png 300w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-6-228x60.png 228w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-6-24x6.png 24w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-6-36x9.png 36w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-6-48x13.png 48w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/figure>\n<\/div>\n\n\n<p><br>Leurs points d\u2019accord&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les \u00e9v\u00e9nements sportifs doperont le march\u00e9. A l\u2019Euro de Football du 14 juin au 14 juillet en Allemagne, succ\u00e8dent les Jeux Olympiques en France du 26 juillet au 11 ao\u00fbt, puis les Jeux Paralympiques du 28 ao\u00fbt au 8 septembre.<\/li>\n\n\n\n<li>La Communication Ext\u00e9rieure continuera sur le dynamisme de 2023. Group M estime que ce sera le media qui conna\u00eetra la plus forte croissance \u00e0 + 5,2%<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"147\" src=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-7.png\" alt=\"\" class=\"wp-image-604\" srcset=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-7.png 558w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-7-300x79.png 300w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-7-228x60.png 228w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-7-24x6.png 24w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-7-36x9.png 36w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/02\/image-7-48x13.png 48w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019inflation g\u00e9n\u00e9rale des m\u00e9dias qui se poursuit<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Les diff\u00e9rentes agences ont publi\u00e9 leurs pr\u00e9visions du revenu publicitaire pour 2024\u2026 et si leurs &hellip; <\/p>\n","protected":false},"author":1,"featured_media":338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiquer","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":2,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/602\/revisions"}],"predecessor-version":[{"id":606,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/602\/revisions\/606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media\/338"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}