{"id":520,"date":"2024-01-04T15:38:01","date_gmt":"2024-01-04T14:38:01","guid":{"rendered":"https:\/\/wimobi.fr\/?p=520"},"modified":"2024-02-13T11:23:49","modified_gmt":"2024-02-13T10:23:49","slug":"les-nouveaux-outils-dexpertises-de-la-communication-exterieure","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2024\/01\/04\/les-nouveaux-outils-dexpertises-de-la-communication-exterieure\/","title":{"rendered":"Les nouveaux outils d\u2019expertise de la communication ext\u00e9rieure"},"content":{"rendered":"\n<p>Mobim\u00e9trie propose une nouvelle plateforme compos\u00e9e de 3 outils permettant aux acteurs du march\u00e9 d\u2019exploiter la grande richesse de la nouvelle mesure d\u2019audience.<\/p>\n\n\n\n<p><strong>IMS <\/strong>permet aux r\u00e9gies de positionner, orienter et renseigner toutes les caract\u00e9ristiques de chacune de leurs faces publicitaires. A partir de ces informations extr\u00eamement pr\u00e9cises, IMS identifie les rues d\u2019o\u00f9 la face publicitaire est visible, le volume d\u2019individus en contact et leur dur\u00e9e d\u2019exposition.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"348\" src=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-10.png\" alt=\"\" class=\"wp-image-521\" srcset=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-10.png 734w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-10-300x142.png 300w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-10-127x60.png 127w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>IDS <\/strong>est un outil destin\u00e9, aux r\u00e9gies, de cr\u00e9ation d\u2019offres OOH sur mesure et d\u2019offres DOOH pr\u00e9sentant les performances par jours, semaines et tranches horaires.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"280\" src=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-11.png\" alt=\"\" class=\"wp-image-522\" srcset=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-11.png 737w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-11-300x114.png 300w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-11-158x60.png 158w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/wimobi.fr\/index.php\/media-planning\/\" data-type=\"page\" data-id=\"29\">Mobim\u00e9trics<\/a><\/strong>, le nouvel outil de m\u00e9diaplanning du march\u00e9 de la communication ext\u00e9rieure, permet aux r\u00e9gies et agences media de calculer les performances de r\u00e9seaux ou de plans, sur cibles, sur p\u00e9rim\u00e8tres g\u00e9ographique et par semaine dat\u00e9e.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"488\" src=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-12.png\" alt=\"\" class=\"wp-image-523\" srcset=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-12.png 740w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-12-300x198.png 300w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-12-91x60.png 91w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Mobim\u00e9trie propose une nouvelle plateforme compos\u00e9e de 3 outils permettant aux acteurs du march\u00e9 d\u2019exploiter &hellip; <\/p>\n","protected":false},"author":1,"featured_media":525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-mobimetrie","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=520"}],"version-history":[{"count":6,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/520\/revisions"}],"predecessor-version":[{"id":576,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/520\/revisions\/576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media\/525"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}