{"id":249,"date":"2022-10-06T15:02:40","date_gmt":"2022-10-06T13:02:40","guid":{"rendered":"http:\/\/wimobi.fr\/?p=249"},"modified":"2022-10-06T15:02:40","modified_gmt":"2022-10-06T13:02:40","slug":"sur-quels-indicateurs-sont-calculees-les-performances","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2022\/10\/06\/sur-quels-indicateurs-sont-calculees-les-performances\/","title":{"rendered":"Sur quels indicateurs sont calcul\u00e9es les performances ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019\u00e9tude d\u2019audience Mobim\u00e9trie permet d\u2019\u00e9valuer les performances sur cibles sur tous les indicateurs classiques de media planning :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019audience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nombre d\u2019individus de la cible qui ont \u00e9t\u00e9 en contact au moins une fois avec une des faces du r\u00e9seau ou du plan concern\u00e9 pendant une semaine (p\u00e9riode d\u2019affichage type retenue pour l\u2019estimation des performances).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La couverture<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">le rapport de l\u2019audience sur l\u2019effectif total de la cible&nbsp;: La part de la cible (en%) touch\u00e9e par le r\u00e9seau ou le plan durant une semaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9p\u00e9tition&nbsp;: le nombre de fois o\u00f9 chaque individu de la cible a \u00e9t\u00e9 en contact avec le r\u00e9seau ou le plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les contacts (ou Occasions De Voir)&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nombre de fois o\u00f9 l\u2019ensemble des individu touch\u00e9s (l\u2019audience) a \u00e9t\u00e9 en contact avec le r\u00e9seau ou le plan concern\u00e9 pendant une semaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contacts = audience * r\u00e9p\u00e9tition moyenne<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La distribution de contacts&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nombre d\u2019individus de la cible par le r\u00e9seau ou le plan ventil\u00e9 en fonction du nombre de contacts re\u00e7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le GRP&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le volume de contacts exprim\u00e9 en pourcentage de la cible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GRP = couverture * r\u00e9p\u00e9tition<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ventilation des performances des plans&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Par motifs de d\u00e9placement, par mode de transport et par tranches horaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude d\u2019audience Mobim\u00e9trie permet d\u2019\u00e9valuer les performances sur cibles sur tous les indicateurs classiques de &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","hentry","category-faq","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":1,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":250,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/249\/revisions\/250"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}