{"id":231,"date":"2022-10-06T14:29:56","date_gmt":"2022-10-06T12:29:56","guid":{"rendered":"http:\/\/wimobi.fr\/?p=231"},"modified":"2022-10-06T14:29:57","modified_gmt":"2022-10-06T12:29:57","slug":"comment-sont-definis-les-contacts-selon-les-formats","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2022\/10\/06\/comment-sont-definis-les-contacts-selon-les-formats\/","title":{"rendered":"Comment sont d\u00e9finis les contacts selon les formats ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les conditions de contact\u00a0diff\u00e8rent selon la nature et la sp\u00e9cificit\u00e9 des\u00a0supports de publicit\u00e9 ext\u00e9rieure : certains ne sont visibles que par les pi\u00e9tons\u00a0se trouvant \u00e0 proximit\u00e9 imm\u00e9diate de la publicit\u00e9, d\u2019autres sont visibles quel que soit le mode de d\u00e9placements mais \u00e0 des distances maximums qui\u00a0diff\u00e8rent selon les formats, d\u2019autres supports sont mobiles\u2026\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobim\u00e9trie&nbsp;adapte sa m\u00e9thodologie en fonction des sp\u00e9cificit\u00e9s de chaque format (mobilier urbain, affichage vitrine, affichage kiosques, bus, m\u00e9tro, \u2026) tout en veillant&nbsp;au&nbsp;respect des conditions d\u2019homog\u00e9n\u00e9it\u00e9 transversale propre \u00e0 une \u00e9tude d\u2019audience de r\u00e9f\u00e9rence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La prise en compte des sp\u00e9cificit\u00e9s de chaque format repose sur des conventions \u00e9tablies par l\u2019interprofession, notamment par le CESP, qui&nbsp;d\u00e9finissent les conditions de contacts (d\u00e9finition des axes de visibilit\u00e9, nombre maximum d\u2019axes de visibilit\u00e9, populations cibles).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les conditions de contact\u00a0diff\u00e8rent selon la nature et la sp\u00e9cificit\u00e9 des\u00a0supports de publicit\u00e9 ext\u00e9rieure : &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","hentry","category-faq","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":1,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/231\/revisions\/232"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}