{"id":219,"date":"2022-10-06T14:00:41","date_gmt":"2022-10-06T12:00:41","guid":{"rendered":"http:\/\/wimobi.fr\/?p=219"},"modified":"2022-10-06T14:08:54","modified_gmt":"2022-10-06T12:08:54","slug":"comment-est-assuree-lhomogeneite-de-letude","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2022\/10\/06\/comment-est-assuree-lhomogeneite-de-letude\/","title":{"rendered":"Comment est assur\u00e9e l\u2019homog\u00e9n\u00e9it\u00e9 de l\u2019\u00e9tude ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019homog\u00e9n\u00e9it\u00e9 transversale de l\u2019audience est assur\u00e9e par un&nbsp;\u00ab&nbsp;socle&nbsp;\u00bb de donn\u00e9es communes&nbsp;\u00e0 la mesure de tous les formats outdoor&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Une base unique d\u2019individus est utilis\u00e9e pour tous les calculs de performances.<\/li><li>Une base unique de mobilit\u00e9 est \u00e9galement utilis\u00e9e pour tous les calculs de performances.<\/li><li>Une version unique de cartographie num\u00e9rique est utilis\u00e9e pour positionner les offres de tous les formats et pour la s\u00e9lection des axes de visibilit\u00e9 (ADV).<\/li><li>Les conventions (d\u00e9finition du contact par exemple) s\u2019appliquent uniform\u00e9ment \u00e0 tous les acteurs d\u2019un m\u00eame format.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce socle commun permet de calculer les performances de plans int\u00e9grant des offres de formats diff\u00e9rents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019homog\u00e9n\u00e9it\u00e9 transversale de l\u2019audience est assur\u00e9e par un&nbsp;\u00ab&nbsp;socle&nbsp;\u00bb de donn\u00e9es communes&nbsp;\u00e0 la mesure de tous &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","hentry","category-faq","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":2,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":222,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/219\/revisions\/222"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}