{"id":209,"date":"2022-10-06T13:54:32","date_gmt":"2022-10-06T11:54:32","guid":{"rendered":"http:\/\/wimobi.fr\/?p=209"},"modified":"2022-10-06T13:54:33","modified_gmt":"2022-10-06T11:54:33","slug":"quel-est-le-perimetre-couvert-par-mobimetrie","status":"publish","type":"post","link":"https:\/\/wimobi.fr\/index.php\/2022\/10\/06\/quel-est-le-perimetre-couvert-par-mobimetrie\/","title":{"rendered":"Quel est le p\u00e9rim\u00e8tre couvert par Mobim\u00e9trie ?"},"content":{"rendered":"\n<p>Mobim\u00e9trie mesure les performances des r\u00e9seaux expos\u00e9s lors de chacun des d\u00e9placements des individus dans l\u2019univers urbain.<\/p>\n\n\n\n<p>L\u2019\u00e9tude mesure les performances des offres de&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Abri Services<\/li><li>Affimext<\/li><li>Cadres Blancs<\/li><li>Clear-Channel France<\/li><li>ExterionMedia<\/li><li>Insert<\/li><li>JC Decaux \/ Avenir<\/li><li>Mediakiosk<\/li><li>M\u00e9trobus<\/li><li>Philippe V\u00e9diaud Publicit\u00e9<\/li><\/ul>\n\n\n\n<p>Mobim\u00e9trie identifie tous les contacts entre les individus r\u00e9sidant en France m\u00e9tropolitaine et les 500&nbsp;000 faces publicitaires implant\u00e9es dans chacune des 450 agglom\u00e9rations de plus de 10&nbsp;000 habitants pr\u00e9sentes sur ce territoire.<\/p>\n\n\n\n<p>L\u2019\u00e9tude d\u2019audience couvre les offres des formats suivants&nbsp;: Grand format (8m\u00b2 et 12m\u00b2), mobilier urbain (2m\u00b2), les panneaux pr\u00e9sents sur les vitrines de commerces, les bus et les bouches du m\u00e9tro parisien.<\/p>\n\n\n\n<p>Les performances sont restitu\u00e9es au r\u00e9seau sur une dur\u00e9e d\u2019exposition d\u2019une semaine selon les indicateurs classiques de m\u00e9diaplanning&nbsp;: contacts, audience, couverture, r\u00e9p\u00e9tition, GRP\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobim\u00e9trie mesure les performances des r\u00e9seaux expos\u00e9s lors de chacun des d\u00e9placements des individus dans &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-209","post","type-post","status-publish","format-standard","hentry","category-faq","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":1,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/209\/revisions"}],"predecessor-version":[{"id":210,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/posts\/209\/revisions\/210"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/categories?post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/tags?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}