{"id":29,"date":"2022-10-05T15:41:25","date_gmt":"2022-10-05T13:41:25","guid":{"rendered":"http:\/\/mobimetrie.fr\/?page_id=29"},"modified":"2024-01-31T15:30:21","modified_gmt":"2024-01-31T14:30:21","slug":"media-planning","status":"publish","type":"page","link":"https:\/\/wimobi.fr\/index.php\/media-planning\/","title":{"rendered":"M\u00e9dia planning"},"content":{"rendered":"\n<p>MOBIMETRICS est l\u2019outil de media planning sp\u00e9cifiquement con\u00e7u par Mobim\u00e9trie pour permettre aux agences et r\u00e9gies de communication ext\u00e9rieure d\u2019exploiter la richesse des \u00e9tudes et mesures r\u00e9alis\u00e9es par Mobim\u00e9trie.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"530\" src=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-9.png\" alt=\"\" class=\"wp-image-515\" srcset=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-9.png 811w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-9-300x196.png 300w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-9-768x502.png 768w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-9-92x60.png 92w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>MOBIMETRICS permet de s\u00e9lectionner les offres en fonction de nombreux crit\u00e8res, d\u2019\u00e9valuer et de comparer les performances de r\u00e9seaux (ou de plans comprenant plusieurs r\u00e9seaux) sur la cible de leur choix et selon le p\u00e9rim\u00e8tre g\u00e9ographique.<\/p>\n\n\n\n<p>Les performances sont disponibles sur 52 semaines dat\u00e9es.<\/p>\n\n\n\n<p>Elles peuvent \u00eatre calcul\u00e9es sur les cibles propos\u00e9es par MOBIMETRICS ou cr\u00e9es par les utilisateurs.<\/p>\n\n\n\n<p>MOBIMETRICS permet \u00e9galement d\u2019exploiter le caract\u00e8re local de l\u2019\u00e9tude, en calculant les performances sur les r\u00e9sidents d\u2019une ou plusieurs agglom\u00e9rations, de travailler au niveau national sur l\u2019ensemble de la population, ou sur des p\u00e9rim\u00e8tres ad hoc.<\/p>\n\n\n\n<p>L\u2019\u00e9tude d\u2019audience disponible dans MOBIMETRICS permet d\u2019\u00e9valuer les performances sur cibles sur tous les indicateurs classiques de media planning\u202f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019audience<\/li>\n\n\n\n<li>La couverture<\/li>\n\n\n\n<li>La r\u00e9p\u00e9tition<\/li>\n\n\n\n<li>Les contacts (ou Occasions De Voir)\u202f<\/li>\n\n\n\n<li>La distribution de contacts<\/li>\n\n\n\n<li>Le GRP<\/li>\n\n\n\n<li>La ventilation des performances des plans<\/li>\n<\/ul>\n\n\n\n<p>Mis \u00e0 jour tous les trimestres, MOBIMETRICS int\u00e8gre les \u00e9volutions des offres des soci\u00e9t\u00e9s \u00e9tudi\u00e9es, de la population Insee et de la mobilit\u00e9 mesur\u00e9e par Mobim\u00e9trie dans chacune des 450 agglom\u00e9rations de plus de 10\u202f000 habitants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOBIMETRICS est l\u2019outil de media planning sp\u00e9cifiquement con\u00e7u par Mobim\u00e9trie pour permettre aux agences et &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":2,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages\/29\/revisions"}],"predecessor-version":[{"id":517,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages\/29\/revisions\/517"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}