{"id":25,"date":"2022-10-05T15:39:56","date_gmt":"2022-10-05T13:39:56","guid":{"rendered":"http:\/\/mobimetrie.fr\/?page_id=25"},"modified":"2026-06-10T15:28:15","modified_gmt":"2026-06-10T13:28:15","slug":"presentation","status":"publish","type":"page","link":"https:\/\/wimobi.fr\/index.php\/presentation\/","title":{"rendered":"Pr\u00e9sentation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mobim\u00e9trie est l\u2019\u00e9tude d\u2019audience de la communication ext\u00e9rieure qui d\u00e9livre aux acteurs du march\u00e9 publicitaire les performances des r\u00e9seaux implant\u00e9s dans chacune des agglom\u00e9rations du territoire m\u00e9tropolitain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette mesure d\u2019audience est r\u00e9alis\u00e9e en identifiant, sur une cartographie num\u00e9rique, le nombre et le profil des personnes qui empruntent, durant chacun de leurs d\u00e9placements quotidiens, les rues o\u00f9 les faces publicitaires sont implant\u00e9es.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"436\" src=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-6.png\" alt=\"\" class=\"wp-image-503\" srcset=\"https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-6.png 744w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-6-300x176.png 300w, https:\/\/wimobi.fr\/wp-content\/uploads\/2024\/01\/image-6-102x60.png 102w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mesure de l\u2019audience de chaque mobilier (et de chaque face) est r\u00e9alis\u00e9e en :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tenant compte de toutes les informations descriptives de chaque mobilier (position, orientation, format, cycle de d\u00e9roulement ou digital\u2026<\/li>\n\n\n\n<li>Identifiant les rues au sein du c\u00f4ne de visibilit\u00e9 d\u2019o\u00f9 le mobilier est visible (axes de visibilit\u00e9) selon les conventions de contacts d\u00e9finies pour le format consid\u00e9r\u00e9.<\/li>\n\n\n\n<li>Identifiant la volum\u00e9trie de trafic et le profil des individus en d\u00e9placements sur ces axes de visibilit\u00e9.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fonctionnement<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis plus de 30 ans, Mobim\u00e9trie a d\u00e9velopp\u00e9 une expertise sp\u00e9cifique lui permettant de mod\u00e9liser les comportements de mobilit\u00e9 des individus dans chaque agglom\u00e9ration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9finition et la mise en \u0153uvre de cette mesure d\u2019audience s\u2019effectue en concertation permanente avec tous les acteurs du march\u00e9, puisqu\u2019annonceurs et agences m\u00e9dia, repr\u00e9sent\u00e9s par le CRTM, sont au capital de Mobim\u00e9trie aux c\u00f4t\u00e9s de Cityz Media, Giraudy et JCDecaux\/Avenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobim\u00e9trie mesure les performances des offres des entreprises actionnaires et souscriptrices suivantes&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.affimext.com\/\" data-type=\"URL\" data-id=\"http:\/\/www.affimext.com\/\" target=\"_blank\">Affimext<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/cadresblancs.fr\/\" data-type=\"URL\" data-id=\"http:\/\/cadresblancs.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cadres blancs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.cityzmedia.fr\/\" data-type=\"link\" data-id=\"https:\/\/www.cityzmedia.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cityz Media<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/giraudy.fr\/\" data-type=\"URL\" data-id=\"https:\/\/giraudy.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giraudy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.phenixgroupe.com\/print\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\">Insert<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.jcdecaux.fr\/\" data-type=\"URL\" data-id=\"https:\/\/www.jcdecaux.fr\/\" target=\"_blank\">JC Decaux \/ Avenir<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.mediatransports.com\/\" data-type=\"URL\" data-id=\"http:\/\/www.mediatransports.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9trobus<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/vediaud.net\/\" data-type=\"URL\" data-id=\"http:\/\/vediaud.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Philippe V\u00e9diaud Publicit\u00e9<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9volutions m\u00e9thodologiques et la r\u00e9alisation du programme d\u2019\u00e9tudes sont syst\u00e9matiquement valid\u00e9es par le conseil scientifique compos\u00e9s de repr\u00e9sentants de tous ces acteurs et du&nbsp;<a href=\"https:\/\/cesp.org\/\" data-type=\"URL\" data-id=\"https:\/\/cesp.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">CESP<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les m\u00e9thodologies sont \u00e9labor\u00e9es en partenariat \u00e9troit avec le&nbsp;<a href=\"https:\/\/cesp.org\/\" data-type=\"URL\" data-id=\"https:\/\/cesp.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">CESP&nbsp;<\/a>qui audite de mani\u00e8re syst\u00e9matique les enqu\u00eates et les mod\u00e8les. Cette rigueur constitue un gage de qualit\u00e9 pour l\u2019ensemble des souscripteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobim\u00e9trie est dot\u00e9e d\u2019une pr\u00e9sidence tournante&nbsp;confi\u00e9e \u00e0&nbsp;un repr\u00e9sentant de chacun des actionnaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2026 et 2027, la pr\u00e9sidence est assur\u00e9e par Monsieur Didier Quillot, Pr\u00e9sident Ex\u00e9cutif de Cityz Media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Direction G\u00e9n\u00e9rale de Mobim\u00e9trie est assur\u00e9e par Monsieur Alexandre Scher.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobim\u00e9trie est l\u2019\u00e9tude d\u2019audience de la communication ext\u00e9rieure qui d\u00e9livre aux acteurs du march\u00e9 publicitaire &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":14,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"predecessor-version":[{"id":883,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages\/25\/revisions\/883"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}