{"id":22,"date":"2022-10-05T15:38:27","date_gmt":"2022-10-05T13:38:27","guid":{"rendered":"http:\/\/mobimetrie.fr\/?page_id=22"},"modified":"2024-01-31T15:06:21","modified_gmt":"2024-01-31T14:06:21","slug":"mesure-daudience","status":"publish","type":"page","link":"https:\/\/wimobi.fr\/index.php\/mesure-daudience\/","title":{"rendered":"Mesure d&#8217;audience"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Une \u00e9tude robuste et granulaire<\/h2>\n\n\n\n<p>L\u2019\u00e9tude d\u2019audience de la communication ext\u00e9rieure a pour objectif de mesurer les performances de nombreux formats publicitaires diff\u00e9rents, int\u00e9gr\u00e9s ou non \u00e0 des r\u00e9seaux, et implant\u00e9s sur l\u2019ensemble territoire.<\/p>\n\n\n\n<p>Elle doit \u00e9galement \u00eatre r\u00e9active afin de pouvoir estimer les performances d\u2019un m\u00e9dia en \u00e9volution constante ; solutions personnalis\u00e9es, r\u00e9seaux sur mesure, contextualisation des campagnes, etc\u2026. Une transformation acc\u00e9l\u00e9r\u00e9e par la digitalisation du m\u00e9dia (\u2018DOOH\u2019 \u2013 digital out of home) avec une nouvelle offre de mobiliers num\u00e9riques int\u00e9gr\u00e9s dans les espaces physiques, les rues, les lieux de transport et de consommation, dans le quotidien des gens.<\/p>\n\n\n\n<p>La m\u00e9thodologie exclusive d\u00e9velopp\u00e9e par Mobim\u00e9trie r\u00e9pond \u00e0 ces objectifs en mesurant pour chaque support, selon ses caract\u00e9ristiques et son emplacement, le nombre de contacts d\u00e9livr\u00e9s sur les individus lors de leurs d\u00e9placements quotidiens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude robuste et granulaire L\u2019\u00e9tude d\u2019audience de la communication ext\u00e9rieure a pour objectif de &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry","latest_post"],"_links":{"self":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":2,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":495,"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/pages\/22\/revisions\/495"}],"wp:attachment":[{"href":"https:\/\/wimobi.fr\/index.php\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}